Introduction
I have been working with Painswick Rococo Garden over a year, living and breathing the truly unique atmosphere of the country's only surviving example of rococo garden design.
Challenge
The challenges facing us were numerous, and vexing: how to communicate the intricacies and complexities of rococo garden design when many people don't even know what the word means? How to capture the 18th century pomp and frivolity of rococo design, but retain broad appeal to a wide-ranging audience base in a digital age.
Solution
Contemporary reinterpretations of quintessentially rococo aesthetics, combined with Painswick's unique origin story (reincarnating from a painting of itself and spectacularly returning from the brink of wilderness) provided the fundamental principles of this truly one-of-a-kind brand identity.
